VIP automates sales and marketing best practices to drive profitability and amplify the human element that your customers and partners value most.
Drive Revenue. Secure Profit.
Advance your goals and protect your business. VIP automates marketing and sales in an SOC II secure environment - powered by CRM data.
Increase conversion rates and satisfaction with the mortgage industry’s most powerful end-to-end sales and marketing solution.
Close more loans
Accelerate closing times
Attract and retain top talent
Increase production and efficiency through the automation of sales, marketing and in-process customer experience.
Improve communication and satisfaction levels
Put best practices on autopilot for each lead, prospect, borrower and partner
Eliminate redundant data entry and toggling between systems
Market profitably and create a referral culture with the mortgage industry’s most effective marketing content for email, print and social media.
Use preset campaigns or create your own
Stay in touch from prospect to post-close
Send the right message, at the right time – all the time
Transform prospects to clients with easy-to-create, clear and effective presentations.
Empower borrowers with options in custom, personalized loan presentations
Professional, easy-to-understand loan proposals set you apart from competitors
Present face-to-face, on the web or mobile
Help originators grow their influence and businesses with expert guidance and tools that upgrades their services.
Communicate market conditions with confidence
Build your reputation as a mortgage pro
Protect your image
Give your mortgage loan originators what they need to be productive – no matter where they work – desktop, tablet or smartphone.
Drive business anytime, anywhere
Gain a competitive edge
Access tools at your fingertips
Convert interest to business with an engaging, responsive online customer experience.
Generate and manage web leads
Provide cutting-edge customer response and service
Increase conversion with integrated lead-capture forms and a built-in 1003
Satisfy regulators and reduce exposure while expanding your originations, with the peace of mind that comes from having protection.
Centralize administrative controls and individual permissions
Maintain brand and regulatory disclosure compliance
Remain secure in an SOC II certified environment
Looking for a Consumer Direct Solution?
Designed specifically for consumer direct operations
Get the job done right with best-of-breed sales and marketing automation
User-friendly design, easily implemented and cost-effective
Enhance your team’s productivity and close more loans more quickly with seamless integrations to your LOS, PPE and credit reporting agency.
“VIP consistently delivers what our LOs need to demonstrate their expertise to clients, prospects and referral partners. The built-in and incredibly easy-to-use social media syndication tools will increase our reach and spotlight our expertise – putting us head-and-shoulders above the competition.”
— Gemma Currier, Director, Retail Sales Operations, Guild Mortgage Company
“We were looking for an innovative and accretive means to put our loan officers in the best position to succeed in this challenging origination marketplace. With VIP, MLOs can create very powerful marketing and customer care campaigns that are highly targeted to borrower needs and that make our referral partners proud to be aligned with GMH.”
— Joseph Macchione, President and CEO, GMH Mortgage Services